The Thailand Textile Institute is set to propose a 300 million baht budget in order for it to transform Thailand into the fashion center of the ASEAN region.
Executive Director of the Thailand Textile Institute Suttinee Poopaka has disclosed that the institute is currently mapping out a plan to develop the Thai textile and garment industry for the period of 2012-2016 to brace the country for the upcoming ASEAN establishment and the competition from the global market. The plan focuses on promoting Thailand as a regional fashion hub by using public relations strategies and enhancing the country's production capacity.
Ms. Suttinee added that the institute is planning to ask Prime Minister Yingluck Shinawatra to be the campaign's presenter given that the PM constantly dresses elegantly with Thai fabric, making her the most appropriate person for the position.
The project is expected to commence next year under a budget of 300 million baht, which will be used…
